An effective marketing mix can contain all of these elements: websites, exhibits, social media, e-mail blasts, videos, public relations campaigns, advertising, and phone contact programs.
VIA has managed the development and creation of consumer web sites and kiosks for Chrysler’s Asia-Pacific Operations and developed e-commerce initiatives for their US market. We've done other web development for Ogilvy & Mather, BBDO, Chrysler, Warrior Sports, Ford and many other clients. We specialize in developing websites for startups that tell their story to motivate customer purchase and involvement.
We combine technical expertise on our video shoots with a clear sense of a target audience to produce high quality videos. VIA creates videos that inform, advertise and demonstrate the key attributes of our clients' products and services both in the private and public sectors.
For Jeep designed 3-D, virtual reality simulator with 7 networked cockpits for Jeep called “The Off-RoadChallenge” that was featured on the Today Show and Good Morning America and had 10,000 people experience each auto show. Developed exhibits for BBDO and a personnel training program for the Chrysler Mall of America Information Mart. For Keller Williams Realty designed and developed a kiosk in shopping in a popular shopping mall.
A well planned contact program is crucial to obtain and maintain cutomer relationships. For e-mail blasts, list selection, a solid attractive message, and the overall look and feel (branding) is important to capture attention in this cluttered marketplace. For phone contact programs, selection of the target market and the "pitch" is of utmost importance.